How to Get Your Local Business Noticed on the Web
If you’re a local business owner or marketer, you know how important it is to be seen online and get the word out about your brand. With a strong digital presence, your local business can compete with larger national organizations and increase sales.
There are several ways to increase your visibility online, but one of the most effective is through local search optimization (SEO). This includes everything from improving your website content to optimizing your Google My Business Profile.
SEO basics
In a nutshell, local search is how people find businesses in their area that provide services or products they need. They use their phones to search for restaurants, hotels, hair salons and more. They are looking for a place that offers them the exact thing they need at the right time and location.
The key to success in local SEO is understanding the process and how Google prioritizes results based on the searcher’s intent. Using keywords and phrases that are relevant to your local business can help you rank highly on the search engine’s organic results pages (SERP).
It is also important to understand how your local SEO efforts affect your Map Pack ranking, which is a separate set of listings that appear below the normal search results. Boosting your Map Pack ranking will improve your chances of appearing on the first page of local search results, which can lead to more sales and better customer satisfaction.
Reviews
Online reviews are an increasingly important part of the local search landscape, with 96% of surveyed US adults reading them. Having reviews on major review sites, like Google and Facebook, can significantly impact your search visibility.
Reviews can help potential customers make the right choice by giving them a glimpse into what other satisfied consumers have to say about your business. They can also inspire potential customers to visit your physical storefront, increasing foot traffic and generating revenue for your business.
Building a positive reputation for your local business is critical to its long-term sustainability. The best way to ensure your business gets the attention it deserves is by capturing and managing reviews from your customers, past and present.
If you are a business owner, you need to start taking action now to manage your online reviews. With a review management tool, you can easily respond to any customer’s questions and concerns.
You can create and publish customized mobile text and email campaigns to drive more review submissions from your customers. Having a mobile-friendly review management platform helps your local business thrive and grow.
Understanding your local government
In Pennsylvania, most counties are divided into boroughs or townships. These municipalities govern the day-to-day operation of a community, and are responsible for road maintenance and land use regulation.
As a citizen, you may not realize how much your local government impacts your daily life. It is essential to take a proactive role in your local government, starting by attending meetings and talking with your elected officials.
