Local marketing can be a good strategy for boosting your business, and there are a variety of techniques you can use to make it more effective. For instance, you can include local media resources in your marketing campaigns, and use local sponsorships to boost your visibility in the community.
Whether you’re a small or large company, you’ll want to be sure to have a local presence. In fact, one-third of all consumers in the United States search for local businesses online at least once a day. That means it’s crucial to get your business listed in an online directory and to be listed on Google’s Local Maps. These tactics will help you increase the number of potential customers in your area.
Another local marketing tactic is to use email to nurture leads into customers. Email is an effective way to keep in touch with current and past clients, and can also be used to follow up with leads. You can even use email to ask for feedback and testimonials.
Another local marketing idea is to make your website mobile-friendly. This will ensure that your audience can access your site from their smartphones. Also, you should add local content to your site, and create a blog or newsletter with relevant information for your area. A good example is a real estate agent who writes a guide for buyers in a certain neighborhood.
Another local marketing trick is to build a referral program. It can be as simple as offering freebies to those who refer others, or it can involve bonuses to employees or non-sales staff. However, it’s important to remember that it’s not enough to just give away something. Be sure to provide a reason to visit your business, and it’s not hard to think of an incentive that will get customers to come to you.
Other local marketing ideas may include distributing flyers in your area, holding contests on social networking sites, or hosting a local event. Some ideas to consider are local festivals, sporting arenas, and school events. If you can, it’s a good idea to advertise in your local paper, too.
The best local marketing strategies will depend on the type of business you run. A sports shop might try a local sports event, while a nutritionist might consider a local health food store. Each of these tactics can be effective in building your brand and bringing in new customers.
Another local marketing strategy is to use a location-based page on your site’s navigation bar. This can help users find your location and improve your internal linking structure. Your website might even include a free in-store pickup option for purchases made online.
Creating a Google Business Profile is another good way to increase your website’s search engine visibility. Your listing is a great place to display high-quality pictures and descriptions of your products and services. Additionally, you can post a variety of interesting information on your site, such as the hours you are open, and the address.